About the Zebra

The Red Publicity logo, like our work, is bold with personality to ensure public notice!

The Red Publicity and Green Publicity corporate identity, uses a zebra to show that something which people perceive to be a certain way (in this case, black and white) can stand out from the crowd when given the right angle and strategy.

Not only that, but the pattern of stripes on all zebras are unique to each individual – a bit like the human fingerprint. So by using the zebra as part of our identity, Red Publicity demonstrates a commitment to individual approaches and strategies for each client – because we know that a ‘one size fits all’ approach isn’t effective across a broad range of industries and products.

The Red and Green zebra was illustrated by renowned Australian author/illustrator, Terry Denton, who has penned and illustrated books including ‘Gasp!’, ‘Zapt!’, ‘Splat!’, ‘The Ultimate Wave’ and ‘The Eye of Ulam’.

Terry has also illustrated books for Paul Jennings (‘Duck for Cover’, ‘Spooner or Later’), Gillian Rubinstein (‘Ducky’s Nest’), Mike Dumbleton (‘Passing On’) and Andy Griffiths (‘Just Stupid’, ‘Just Crazy’, ‘Just Disgusting’).

For more information on Terry Denton, visit www.terrydenton.com